Retro mode: classics triumph over, again!
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India, April 14 -- Back in the '80s and '90s, Doordarshan's viewership would regularly go through the roof. And then, private GECs (general entertainment channels) took over. But now, history is repeating itself as DD - as per the data by Broadcast Audience Research Council-Nielsen - has emerged as the most-watched channel across genres, in the week of March 28 to April 3. In the week before that (March 21-27), DD National didn't even feature in the top 10 most-viewed channels in Hindi GECs category.
During the ongoing national lockdown, DD has brought back many of its iconic shows such as Ramayan, Mahabharat and Shaktimaan. And the idea has worked. As per the data, DD National's viewership went up to 580 million impressions in the 9am-1...
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