Rajeev Khandelwal: Grand publicity and big star cast can no longer assure a hit film
India, Feb. 21 -- Bollywood's tried and tested formula to success for long has been big-budget extravagant films with huge star cast, but actor Rajeev Khandelwal opines that those aspects will no longer work nor guarantee success.
"We've seen a gradual shift happen even before the pandemic, even before this OTT boom. There are actors like Ayushmann Khurrana and Rajkummar Rao who're being accepted. There was a shift happening. All those films before which shouldn't have worked, which did work because they were mounted, marketed very well and showcased in a different way, that will change," Khandelwal asserts.
The actor states that it's because of the audiences' exposure to meaningful content, that anything and everything will not be acce...
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