Rajeev Khandelwal: Grand publicity and big star cast can no longer assure a hit film
Click here to read full article from source
India, Feb. 21 -- Bollywood's tried and tested formula to success for long has been big-budget extravagant films with huge star cast, but actor Rajeev Khandelwal opines that those aspects will no longer work nor guarantee success.
"We've seen a gradual shift happen even before the pandemic, even before this OTT boom. There are actors like Ayushmann Khurrana and Rajkummar Rao who're being accepted. There was a shift happening. All those films before which shouldn't have worked, which did work because they were mounted, marketed very well and showcased in a different way, that will change," Khandelwal asserts.
The actor states that it's because of the audiences' exposure to meaningful content, that anything and everything will not be acce...
To read the full article or to get the complete feed from this publication, please Contact Us