India, May 16 -- Tencent Holdings Ltd.'s latest hit set a string of revenue records right out of the gate. But the newest title from the world's largest gaming company has already hit a snag.

Game For Peace, the highly touted Battle Royale-style shooter trotted out last week, is starting to rile players just a few days in. More than 80% of reviews on Apple's Chinese app store have been negative since the title's debut on May 8, Sensor Tower judges.

That compares with just 35% for PUBG Mobile -- the game it replaced in the country. Thousands of infuriated gamers have lashed out online against everything from weird sound effects and fawning Chinese patriotism to the white-washing of violence, according to reviews compiled by the firm.