Pandemic claims not just cinema business but also the movie watching culture?
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India, June 22 -- 2021 started on a good note for the theatres with many films beelining for releases. While some managed to enjoy a theatrical run, the second wave in the country again put a pause. According to the recent Ormax Cinematix Sentiment Track - Indian audience's sentiment towards going back to movie theatres in the near future continues to get more conservative. So what does it means for cinemas if there is a growing reluctance to head out to watch a movie on the big screen?
While noting that the willingness of people to sit inside a closed room with strangers for several hours is a genuine problem, Siddharth Anand Kumar, Vice President - Films & Events at Saregama India Ltd, says, "It's only natural for the audience to be co...
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