India, March 1 -- After a poor performance in last year's assembly election in Bihar, the ruling JD (U) on Monday embarked on a mission to leverage Brand Nitish on the chief minister's 70th birthday to rebuild the party.

The party organised programmes at every village across the state as Vikas Diwas to highlight the development work done under Nitish Kumar in the last 15 years.

This is the first time that Kumar's birthday has been celebrated in such a big way by the JD (U).

The JD (U) had taken a serious hit in the 2020 assembly election, winning only 43 seats out of 115 it contested. After the shock and dismay, the JD (U) set itself a target to revitalize and rebuild the party from the grassroot level and affected several changes incl...