India, Aug. 30 -- Premiumisation continues apace in the country's spirits market. Among recent launches are the Balvenie Fifty, a 50-year-old Speyside single malt priced at Rs.75 lakh, an agricole-style rum from the hills, and GianChand's first unpeated, award-winning single malt from Jammu.

William Grant & Sons' newest release is a 50-year-old Speyside single malt, the 'Balvenie Fifty - First Edition'. Aged in a European oak refill butt filled in 1973, it promises "ripe berries on the nose along with deep oaky spice on the palate". The whisky comes in a helix-shaped case made from seven layers of wood, accompanied by a 14-carat gold-plated brass display.

Only one bottle has come to India, priced at Rs.75 lakh at G Town Wines in Gurugra...