India, June 30 -- Hyundai Creta's debut in India back in 2015 came at a time when there was no real direct rival that could bring all that this car here could at that point in time. What may have primarily propelled the SUV to giddy heights are its stylish visual profile, feature-packed cabin and capable drive options - all rolled into a price package that meant stepping up to this segment appeared both aspirational and affordable.

Over the course of the last five years, Creta has been a dominant player in its segment and one of the most successful models for Hyundai in India. And yet, there is no denying that the car - which did get a facelift - became just too common to appear like the regal monarch of compact SUVs. The main challenge to...