New Delhi, Sept. 12 -- Ford Motor Co. is in early discussions with at least one global automobile company to sell one of its twin factories in India, two people familiar with the matter said, underscoring a major shift in strategy for the automaker and its struggles in this intensely competitive market.

Ford is exploring the sale of its newest factory in the country, located at Sanand in Gujarat, said the people cited above. Both declined to be named as the talks are private.

The negotiations for the potential sale are being handled directly by Ford's Asia- Pacific headquarters in Shanghai, the people said. They did not name the companies Ford is in talks with or say when the discussions are expected to conclude.

The Dearborn, Michigan-b...