Facebook sees huge spike in user activity amid Covid-19 lockdown, but ad revenue suffers
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India, March 25 -- Facebook is seeing a spike in activity on all its products amid the Covid-19 outbreak. There has been almost a 50% increase in usage of its services like voice and video calling, and Facebook Live. Interestingly, Facebook's revenue is taking a hit as it doesn't monetise most of the services where engagement has increased.
In places where the coronavirus has hit the hardest, voice and video calling via Messenger and WhatsApp has doubled, Facebook said in a blog post. Facebook is seeing the most number of activity from Italy where people are spending up to 70% more time on its apps. Facebook and Instagram live views have doubled in a week, while group video calls have surged by over 1,000%. Messaging has also increased b...
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