India, Feb. 24 -- Social media companies may need to appoint officers who will be responsible for complying with content moderation orders, and both they and streaming service providers will be brought under a three-tier regulatory framework, according to proposed new rules that will cover media companies such as Facebook and so-called over the top (OTT) platforms such as Netflix. In addition, shows on these platforms will have to carry ratings such as U (universal) or A (adult) - something they are not required to do currently.

In a document running into 30 pages, reviewed by Hindustan Times, the central government has laid down the rules and the framework for regulating both sets of companies, which remain largely unregulated, although...