India, Oct. 18 -- "I've always been a bit of a social media pariah," says chef Manu Chandra as we chat a few days after he broke the Internet with an Instagram poll on Nutella Biryani vs Rasgulla Biryani last week, which snowballed into a whole series about weird dishes and went viral.

The chef partner of the Olive group of restaurants is a "fiercely private person" who does have a quick wit and a wicked sense of humour. And so the chef Manu we see on IG is exactly who chef Manu is as a person.

His tongue-in-cheek humour helps his recipes go viral, he says. "There are enough recipes of any dish online to let you make the same dish every day for the rest of your life. So the purpose of pushing out content in the same space is defeated," ...