New Delhi, Nov. 10 -- Inside his small basement studio in a narrow lane near Jama Masjid in Delhi, Kafeel Ahmad Ansari is busy giving final touches to a signboard he has painted for a tattoo shop in San Francisco. The signboard, which has words in both English and Hindi, painted in bright bold, multi-coloured fonts, is almost ready to be shipped to the United States.

"Not just in India, I get a lot of work these days from all over the world. I get paid anything between $300 and $1,000 depending on the size of the work," says Kafeel, 63, a painter, who paints signboards, nameplates and other publicity material for tailors, bars, restaurants and other sundry establishments, from US and other countries.

"They like my typography, which has a ...