India, March 24 -- Deepinder Goyal, the CEO of Zomato, on March 19 introduced "Pure Veg Mode" and a "Pure Veg Fleet" on the platform for users who are vegetarian. Under this feature, users will be shown vegetarian restaurants and delivery persons will wear green uniforms. However, this idea received severe backlash from netizens as many people criticised it on various social media platforms. Eventually, Goyal and his team dropped the idea of delivery persons wearing green uniforms. But the option of choosing vegetarian restaurants remains.

After facing the backlash, Goyal has now opened up about how he and his team handled the situation. Speaking to NDTV, Goyal first shared that they introduced this feature after conducting a customer su...