India, Jan. 13 -- Top brands could be looking to reduce Deepika Padukone's visibility after her appearance in support of JNU students, ahead of the release of her latest film, Chhapaak. According to an Economic Times report, Deepika's unexpected appearance could affect her financially. Deepika had expressed solidarity with the students, who were allegedly attacked by a violent mob last Sunday.

"Normally, brands like to play safe and are wary of any controversy," the report quoted Shashi Sinha, chief executive of IPG Mediabrands, which represents Coca-Cola and Amazon among others, as saying.

Deepika's appearance led to social media trends such as #BoycottChhapaak; if the box office collections of Chhapaak, which has made around Rs 20 cro...