New Delhi, April 19 -- Prasar Bharati, the government-owned broadcaster, has changed the logo for its Hindi news channel, DD News, from red to orange, drawing criticism from the Opposition about "saffronisation" of the channel given the colour's association with the ruling Bharatiya Janata Party (BJP).
The change in the branding, set design, logo and general visual aesthetics was announced in social media posts on April 16.
Prasar Bharati CEO Gaurav Dwivedi dismissed the criticism. "The colour is orange. Six to seven months ago, we revamped the DD India [English news channel] logo to the same colour ahead of the G20 Summit. Thus, two news channels from the same group now follow the same visual aesthetic," he said. "The logo colours have c...