India, April 1 -- Many brands use creativity in their advertising campaigns to gain an edge in a fiercely competitive market. boAt, an audio products company, is no exception. Recently, they launched an ad campaign urging people to "think better" and switch from Apple to boAt. When pictures of this ad were shared on social media, it didn't take long for people to react to it. In fact, this ad by boAt even started a debate among social media users. While a few loved their creativity, others were not too impressed.

The ad shows boAt's earphones beside an Apple. A text inlay on it reads "think better". The ad also asked people not to be fanboys, but to be a boAthead.

Published by HT Digital Content Services with permission from Hindustan T...