India, April 15 -- Two weeks into India's annual cricket festival, there are two ways of looking at it. The majority love the daily dose of cricket on steroids-brutal batting, tall scores, good balls sailing into the stands. Others? Well. We accept IPL is fantastic entertainment, great theatre. Leading players perform at the top of their game-athletes with supreme cricket skills going head-to-head in extremely stressful conditions. The stadiums are packed, TV viewership remains high. Over the years IPL has pushed cricket into a new universe where players and franchises spin around money. Every game is a commercial combat between two billion-dollar entities and, more than cricket, this financial edge to cricket makes IPL so compelling. Risha...