New Delhi, April 9 -- The Aam Aadmi Party (AAP) on Monday kicked off a fresh campaign ahead of the Lok Sabha elections in Delhi centred around the slogan "Jail Ka Jawab Vote Se" (responding to jail with a vote), a two-pronged drive that aims to drum up support against chief minister Arvind Kejriwal's arrest and to cash in on voter sympathy that the party hopes his incarceration will generate.

"We want you (the voters) to empower Kejriwal," said senior AAP leader Sandeep Pathak, who launched the campaign along with his party colleagues Sanjay Singh, Gopal Rai and Pankaj Gupta on Monday afternoon.

The new campaign comes exactly a month after Kejriwal and his Punjab counterpart Bhagwant Mann flagged off the party's initial "Sansad Me Bhi Kej...