Goa, Dec. 5 -- Ruschel James

In Goa's fast-evolving music scene, something unusual is happening. Songs that barely get radio play are suddenly exploding on Instagram reels becoming overnight favourites at cafes, weddings, and beach parties. While artistes enjoy the surge in popularity, an interesting conversation is unfolding among musicians themselves. Are these viral moments pure luck or are some artistes designing songs specifically to win the Instagram algorithm? Local musicians say the change is hard to ignore. Some musicians believe this shift is partly intentional. With Instagram becoming one of the biggest discovery platforms for regional music, artistes are increasingly conscious of how a chorus or beat drop might perform on ree...