Goa, June 27 -- Following the end of his Rs.110 crore, eight-year endorsement deal with Puma, Virat Kohli has taken a major leap into entrepreneurship by investing Rs.40 crore in Agilitas, a Bengaluru-based sports goods company founded by former Puma India MD Abhishek Ganguly. This move signals a shift for Kohli-from being a brand ambassador to becoming a strategic business partner with a hands-on role in the company's growth.

Under Ganguly's leadership, Agilitas is building an end-to-end sports ecosystem that covers everything from manufacturing to retail. The company recently acquired Mochiko Shoes, a key supplier for global brands including Adidas, Puma, New Balance, Skechers, and Reebok. It has also secured licensing rights for Lotto...