Goa, Aug. 3 -- Researchers at the Goa Institute of Management (GIM) have developed a two-stage competitive assortment algorithm designed to make digital marketplaces fairer and more transparent for both sellers and consumers. Published in the journal Computational Management Science, the algorithm tackles critical challenges that currently undermine e-commerce platforms, including biased ranking systems that favour revenue, manipulated customer reviews, platform self-preferencing, and opaque search results that hide genuine sellers and mislead buyers.
The new approach models the competitive dynamics between vendors and the platform itself to counter collusive ranking behaviour. By integrating review credibility and price efficiency, it e...
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