Goa, July 12 -- The combination of sports and cryptocurrency has never been as intense. By the end of 2025, the total amount of crypto firms spending money on sports sponsorships is expected to exceed $565 million globally, setting a world record with this move, which serves as both a strategic branding solution and a bold marketing move.

On one side, there are football stadiums in Europe and Formula 1 circuits, as well as UFC arenas; on the other side, there are crypto companies that are making inroads into the global sports discourse. However, the question is, what lies behind such an increase, and what does it presuppose for the future of the industry?

This buying binge on popular cryptos like Bitcoin and the increase in search queri...