U.S., Aug. 23 -- A tech-based credit provider in the US has launched Covered Care, which will provide financial cover to people with low credit ratings.

Created by Covered Holdings, the initiative has been created by a group of industry veterans who spotted a need for fair and accessible credit options for the average consumer, particularly in times of medical emergency. It will also provide affordable healthcare financing for people declined by traditional credit.

Financial technology experts Ken Rees and Tim Ranney developed Covered Care in response to emerging medical needs amid the coronavirus pandemic. With healthcare practices eager to grow again but traditional credit providers tightening availability, they saw a need for afforda...