Dubai, March 7 -- Noon, the region's homegrown digital marketplace, signed a partnership agreement with Thumbay Group, signalling the group's first entry into the e-commerce space.

Through the partnership, Thumbay Group's entire range of retail products will be available on noon. Thumbay's Retail Division comprises of several brands including: Thumbay Pharmacy, which features a range of premium skincare and baby care products; Nutri Plus Vita Store for medical equipment, pharmaceutical and nutrition products; Zo&Mo Opticals; and Flower Shoppe.

Akbar Moideen Thumbay, VP Healthcare Division & Member of Thumbay Group Board, said: "We are thrilled about our partnership with noon. Thumbay Retail Division has led the way in digital and this is ...