Dehradun, March 3 -- View From the Top
The Garhwal Post's editorial 'Packaging Doon' (28-2-20) was timely. It's about time we thought about the world's leading industry in a 21st century way. Sadly, many of our tourism administrators live in a time warp. They still think of 'Selling' tourism. That is the roadside vendors' approach. Their attitude is "Here's what we have. Take it or leave it!" Marketing, in contrast, finds out what its potential customers need and then tailors its product suitably.
Back in 1943, psychologist Abraham Maslow compiled a Hierarchy of Human Needs. According to him, human actions are driven by an ascending order of needs. Most essentially, we need food and water, then shelter, after which we look for clothing f...