NEW DELHI, Jan. 11 -- Greater investment in 'last mile' delivery - the final leg of the online purchase journey before a product lands in the customer's hands - is needed if retailers want to uncover new revenue streams, according to a recent report by Capgemini.
In a study entitled 'The Last-Mile Delivery Challenge: Giving retail and consumer product customers a superior delivery experience without hurting profitability', Capgemini surveyed over 2,870 consumers as well as 500 supply chain executives, and entrepreneurs and industry leaders,
The study found that 97% of organisations believe that current last-mile delivery models are unsustainable for full-scale implementation across all locations.
It also reported that three in four cus...