U.S., Dec. 8 -- Diageo has announced a new local raw material sourcing programme as the beer and spirits maker strives for more sustainable agricultural supply chains in Africa.
The company behind brands such as Captain Morgan, Tanqueray and Smirnoff, said the programme builds on its existing pledge to source 80% of its raw materials locally across the continent by 2020.
Diageo says that the revamped strategy aims to ensure that at least 100,000 farmers in eight countries will benefit from direct local sourcing.
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Through the strategy, the firm sa...