India, Jan. 14 -- By early 2026, India's OTT market will have become a $5-7 billion industry. However, the early era of "cheap digital entertainment" is over. Subscription costs for top platforms such as Netflix, Prime Video, JioHotstar, Sony LIV, and more have climbed 20%-40% over the past two years. Even as the number of internet users surpasses 900 million, the rising cost of subscribing to multiple platforms has reached an unsustainable level for many Indian households. Amid this, Indian one of the best OTT platforms, OTTplay, gives access to several OTT content at an affordable price.

Subscribe to OTTplay Premium with Rs. 149 and enjoy 29+ OTTs like JioHotstar, Fancode, SonyLiv and 500+ Live TV channels

OTT platforms spend huge amo...