India, July 2 -- Yash Raj Films is handling the marketing campaign for the much-anticipated action extravaganza War 2 with great strategy and calculation. For the film's pre-release marketing campaign, the studio has chosen to keep lead stars Hrithik Roshan and NTR Jr apart, following a strategy it used in the YRF Spy Universe.

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This is the first time the two actors have shared a screen, and rumours say that the studio is aiming to keep the intensity of their rivalry alive for moviegoers. A senior trade source confirmed that Hrithik and NTR will be promoting War 2 separately and all plans have been made keeping in mind that they would neve...