Mumbai, Jan. 22 -- In a bid to overhaul its brand image, Vicco has signed on leading matinee idol Alia Bhatt who is also considered a strong voice of millennials. Alia's track record of successful films that have delivered stupendous results at the box office and garnered favourable reviews from critics makes her a frontrunner in multiple categories of brands with FMCG being no exception.
Alia will be representing the brand's headliner product, Vicco Vajradanti and its variants, a trusted name in the personal care category. The brand has been a heavy advertiser over cinema screens reaching to captive audiences but now with Alia on board, there will be a tectonic shift in their communication and media strategies. Vicco Vajradanti will now b...