India, Oct. 13 -- The dark-comedy-thriller The Ba***ds of Bollywood is now available on Netflix, and the show has taken a bold step beyond promotional videos by releasing a new, password-protected digital experience that includes exclusive BTS material. Director Aryan Khan and Shah Rukh Khan have unveiled a secret feature on Instagram. It is an innovative interactive campaign that offers exclusive footage to individuals who are able to decipher a hidden code.

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SRK and Aryan's Instagram pages were the first to reveal the locked cli...