India, June 3 -- Subham marks the debut of Samantha Ruth Prabhu as a producer in Telugu cinema. She co-produced the film with Raj Nidumuru and released it on a grand scale in Telugu. Though the film opened to dismal collections, the Theri actress sprang into action, promoted the film aggressively, and eventually took it into profit.

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Samantha initially locked a deal with ZEE5 for the digital and satellite rights. However, due to the film's slow start, the OTT deal was canceled at the last minute. Left with no choice, Samantha approached JioCinema and successfully closed a new OTT deal.

We have exclusively learned that Samantha secured the OTT rights for Subha...