India, June 1 -- Samantha Ruth Prabhu turned producer with the film Subham. The horror comedy was directed by Mail fame Praveen Kandregula and ended up as a decent fare at the box office. The day-one collections of the film were quite low. Seeing this, the Theri and Auto Nagar Surya star, Samantha, sprang into action and promoted the film aggressively across the Telugu states, ensuring that it landed in the safe zone.

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Zee5 had initially bagged the digital and satellite rights to the film for a fancy price. However, as Subham opened on a dull note in theaters, the platform had issues and backed out at the last minute. This upset Samantha greatly, and she subsequently...