India, Aug. 8 -- A small Kannada film set in a village in Mangaluru took the Karnataka box office by storm nearly two weeks ago. Produced by actor-filmmaker Raj B Shetty and directed by actor-filmmaker JP Thuminad, the film, Su From So, began with a little over 100 shows, which, within days became 900, a reception they didn't even dream of. From Rs 0.7 cr on Day 1 to Rs 2.17 cr only a day later - that's the kind of impressive growth the film registered, allowing it to amass Rs 20 cr in its first week.

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Such was the response to the Kannada version, that there was demand for a Malay...