India, July 22 -- Raj B Shetty is once bitten, twice shy - after going on a publicity blitzkrieg for his film Toby, which did not have the result he'd hoped for, this time around, for his production Su from So he wants the content to do the talking. Raj attended the media briefing for the trailer launch of the JP Thuminad directorial and did a couple of interviews on the sidelines of the event, followed by a few promotional interactions with JP and Shaneel Gautam, who plays a major character in the film. That's about been the extent of the promotions for the film, which hits theatres on July 25, 2025.

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Instead, Raj, who's produced the film, has ...