India, July 26 -- A few days ago, no one knew about a film called Su from So or the team behind it, except, of course, actor-filmmaker Raj B Shetty, who'd produced it. The reception to the film's song Danks Anthem and the trailer was good, but when it actually hit theatres, the outpouring of love has been phenomenal. Despite a clash with the big-ticket Telugu release Hari Hara Veera Mallu and close on the heels of films like Ekka and Junior, Su from So is taking the box office across Karnataka by storm.

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According to official figures, between the premiere shows and the day 1 response, Su from So was inching close to 100,000 ticket sales, with three-quarters...