India, Feb. 17 -- The subject of Artificial Intelligence (AI) and its growing impact on various industries, including cinema, has been a well-discussed topic in recent years. Telugu star Rana Daggubati also spoke about the influence of AI in the filmmaking process during the recent AI Impact Summit 2026, especially in the pre-production stage.

From Baahubali films to the latest Mana Shankara Vara Prasad Garu, watch Telugu hit films with OTTplay Premium.

Rana Daggubati remarked that no industry can ignore AI in any manner, and it is the same for the entertainment industry as well.

While there has been an AI impact on various aspects of filmmaking, he pointed out, "It has greatly shifted in the pre-production of a film." The Baahubali ac...