India, Jan. 28 -- Of late, OTT platforms have changed the digital rights game in a big way. They are no longer paying huge amounts to makers and are instead shelling out limited budgets to acquire the rights to star-hero films, especially in Telugu cinema. Only a few actors like Nani, Ram Charan, Jr NTR, and a handful of others are still managing to secure massive OTT deals.

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Some time back, we also revealed that big players like Netflix are now paying makers based on a film's box office outcome. The OTT rights of a star-hero film are initially locked at a certain price. However, there is now a new c...