India, April 27 -- When Niveditha Shivarajkumar took the plunge into film production and decided to back a rank newbie - Vamshi - her decision was questioned by many well-meaning people, who urged her to instead work with her father, Century Star Shivarajkumar or any other big star. It was an option that she could have gone ahead with, without much trouble, but she decided to stick to the objective of the banner - to work with new talent.

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"Also, working with my dad or a big star would have been the most cliched thing to do. Honestly, the fact that I took up film production as my career is cliched as well. It's not a shocker that this is what I have ch...