India, Sept. 27 -- When Chowka, Roberrt and Kaatera director Tharun Sudhir announced he was backing a script by newbie filmmaker Punit Rangaswamy, which would have Ek Love Ya fame Raanna in the lead, and introduce Priyanka Achar as the heroine, the general perception was that there'd be some substance to the story. That's the kind of reputation Tharun has developed over the years. The film, Elumale, lived up to that expectation to a large extent, but according to industry trackers, the box office figures were far from satisfactory.
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Elumale, though, has an OTT deal in place, which is not ...
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