Mumbai, Feb. 5 -- Poonam Pandey's death hoax has been creating a lot of uproar on social media and across the entire entertainment fraternity. While the majority of the netizens have been hurling brickbats at the actress for the same, there also have been some people who have been supporting her on this. Now, the marketing and ad agency that joined hands with Pandey on this cervical cancer awareness campaign has issued a statement. While they have confessed to collaborating with the actress and apologized for triggering people, they have also on the other hand explained why the cause of the campaign was important.

The agency in its statement said that the sole motive for this campaign was to spread awareness about cervical cancer which s...