U.S., June 27 -- The former Governor of California, Arnold Schwarzenegger, has partnered with the Chair of the California Air Resources Board, Mary Nichols, to launch an electric vehicle (EV) campaign.
Kicking Gas is a series of short films produced by the non-profit organisation, Veloz, as part of its Electric For All initiative.
The campaign is targeting California as it aims to heighten public awareness around the EV industry.
According to research from UC Davis, ore than 50% of Californians know very little about the technology.
"We chose humour-not fear or fury like some people-because negative emotions are burning people out," remarked Schwarzenegger.
"Humour, on the other hand, lights people up. Besides, we figure the world coul...