Kathmandu, Jan. 30 -- Extreme Energy Drinks is the main sponsor to air the ICC Men's T-20 World Cup live on Kantipur Max HD Television.

A sponsorship agreement between Kantipur Max and Xtreme Energy Drinks has been signed by Sagar KC, head of business at Kantipur Max, and Pawan Kumar Shrestha, sales head at Xtreme Energy Drinks. The ICC Men's T-20 World Cup will be broadcast live on Kantipur Max Television. With the live broadcast of the world's most prestigious cricket tournament, the representative brand of sports and energy, Xtreme Energy drink, has become more popular with Nepali cricket fans.

This is the first time Nepali television has broadcast the T-20 World Cup live. "All 55 matches of one of the most-watched sports events will...