Kathmandu, Feb. 20 -- The growing trend of creating social media-focused videos and photos at weddings is gaining traction , drawing mixed reactions. Some believe wedding content creators ease the pressure on guests to capture every moment perfectly. Others argue that they are non-professional photographers shaped by social media hype.

The rise of wedding content creators is closely linked to the boom in short-form videos on platforms like TikTok and Instagram, which have become widely consumed forms of media. While the trend has already gained popularity in many Western countries, it is gradually making its way into weddings in urban areas of Kathmandu and other parts of Nepal.

In the past, only people connected to the couple or guests...