Nepal, July 15 -- In 2015, when the market for stores operating via social media sites was gradually mushrooming in Nepal, sisters Mahima Shrestha and Prathana Shrestha founded MP Nepal, an imitation-jewellery store.

Mahima, an architecture student, was 22, and her sister Prathana, 18, a business student, when they decided to start a business of their own. "The initial idea was just to earn some pocket money. For that we got Rs 5,000 from our father to start something of our own," says Prathana. "In the beginning, we used that money to start an imitation-jewellery store."

While selling jewellery, the sister duo gradually transitioned to selling clothes and doing wedding planning in 2016, with social media as their biggest catalyst.

"To...