Kathmandu, Jan. 22 -- Parties and candidates have stepped up social media campaigns, with spending on Facebook, Instagram, WhatsApp, Threads, and Messenger surging.

Data from October 20 to January 11 shows that the Rastriya Pariwartan Party spent the most on Facebook advertising. Following its merger with Ujyalo Nepal on January 15, the party promoted content through its main page, a page named Gen-Z United Movement, and the pages of its district chapters.

Other active accounts include the Gatisheel Loktantrik Party, the secretariat of Birendra Bahadur Basnet, Shree Gurung, Ujyalo Nepal Official, Sunil Kumar Sharma, RSP Coverage, Bhupendra Rai, and Manish Kumar Sah. All of them have posted continuous sponsored content on Meta platforms,...