Kathmandu, Dec. 10 -- born entrepreneur Ajar Rajbhandary, founder of the e-commerce company Herd, has been named one of Forbes 30 Under 30, 2026 honourees.

The New York-based Herd, built without a single dollar of external investment, is on track to generate more than $15 million in its first year. The company has emerged as a challenger to capital-heavy Amazon aggregators by showing that operational expertise, technology and brand-building can outperform large pools of money.

Herd currently owns three brands, including electronics seller Mini Mic Pro and beauty brand Trancend, and is preparing to launch five more this year in categories ranging from electric dog collars to car adapters.

Mini Mic Pro has consistently ranked as a best-s...