Kathmandu, May 8 -- Sadikshya Mishra was idly surfing through Instagram's explore page when she came across a photo of American celebrity Kylie Jenner wearing a high neck crop top with a criss-cross design on the front. The photo, however, was not from Jenner's official account--it had been repurposed by a Nepali retail store, The Next Fashion House.

Mishra direct-messaged the page, inquiring about the top. They responded within minutes, confirming the availability of the colour and size that Mishra wanted. They promised to deliver her purchase at the location of her choice, to be paid by cash-on-delivery, for Rs 1,050. But the next day, she received a completely different product.

"I was taken aback when I opened the package. Neverthel...