Kathmandu, June 1 -- As the 2019 ICC Cricket World Cup gets underway in England and Wales, the mega event has brought joy to an unlikely group: TV dealers in Kathmandu who say customers are flocking to buy new television sets and sending cash registers ringing.

No authentic data is available, but executives at two major TV dealerships in the capital said that sales of LED and Smart TVs were growing at the rate of 25-30 percent annually. Nepal's TV market is estimated to be worth Rs7 billion annually.

"Rapid changes in TV technology delivering the best visual and audio experiences have encouraged customers to spend on television sets during festivals and sports events," said Jasmine Siddhi, marketing team head at Nepa Hima Trade Link whi...