Shanghai, Aug. 10 -- They are armed with an iPhone and a foldable tripod-and a power bank, a fan clipped to the phone's back, and their makeup kit.

And they seem to be at work all the time-livestreaming either from their breakfast table, a moving bus or a supermarket. Adding voiceover to the scenes captured, they deliver a torrent of content to millions of Chinese devouring live videos about a hotpot restaurant, a Jialing river boat or a Chongqing opera facechanging show.

Xiao Jing, a 22-year-old from Jiangxi Province in southeast China, is one of those dedicated women who constantly interact with users to build both a fan and client base.

Their ultimate goal is to become influencers who can appeal to a growing internet clientele in Ch...